The people behind Craft & Context

We bring together Growth London's experience in websites, development, SEO and strategy with new ways of building and managing websites using AI. A focused offer for small businesses, backed by an established team.

A better website should be easier to live with

A website needs to explain your business clearly, look considered and help people take the next step. It should also be straightforward to keep up to date as your business changes.

That is why we created Craft & Context. We combine the care that goes into a good website with AI tools that make everyday changes easier.

The craft is in the words, design and build. The context is your business, your customers, your voice and your design rules. Together, they give your AI something useful to work from.

An annotated website proof over a business brief, connecting customers, voice and design rules to website decisions.

Meet the team

Our experience spans website building, CMS, development, SEO and strategy. Craft & Context brings these skills together in one team.

Jonathan Price on a lilac background

Jonathan Price

Founder and AI website builder

Jonathan has been designing and building websites since 2015, from WordPress projects to HubSpot CMS delivery through Growth London. He brings that experience together with practical work using AI to build and manage websites.

Pirkka Prami on a lilac background

Pirkka Prami

Head of CMS services

Pirkka brings expertise in HubSpot CMS and website delivery. His experience includes helping businesses organise and manage their website content, from marketing websites to more involved CMS requirements.

Tuomas Malinen on a lilac background

Tuomas Malinen

Head of Development

Tuomas brings the development expertise behind more complex websites. His HubSpot CMS specialism adds technical depth to the team when a project needs custom functionality or a more involved build.

Hanna Prami on a lilac background

Hanna Prami

SEO & Strategy

Hanna brings search and marketing strategy expertise to the team. Her focus connects what a business needs to communicate with how customers find, understand and use its website.

An established team behind a new offer

Part of Growth London

Growth London was founded in 2017. Our work spans websites, marketing and business systems. Craft & Context brings that experience to a focused website offer for smaller businesses.

Craft & Context is a trading name of Growth London Ltd. All contracts and invoices are issued by Growth London Ltd.

Expertise for more complex websites

Our team also specialises in HubSpot CMS. If your website needs a more involved content setup, custom functionality or integrations, we can discuss a HubSpot implementation and agree the right scope before work starts.

Start with a free website audit

Send us your web address. We will explain what is working, what could improve, and what a rebuild would involve. The audit is yours to keep, whether or not you go ahead.