A new way of building, from an experienced builder
Craft & Context brings years of website-building experience to a new way of working. This website is the first example, built from the ground up with AI and managed through our own AI apps. Here is how it works, and the experience behind it.
This website
The Craft & Context site is the first one we built entirely in an AI-first way, exactly as we would build yours. No prebuilt themes. No clunky CMS. It was designed and built with AI agents from a written brief, and it is run day to day by asking AI. Jonathan describes a change in Claude, and it is live on the site in seconds.
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Built from a brief and a context pack, the same way as every client site
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Pages, copy and design changed by asking AI, not by editing code
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Changes published in seconds, with every earlier version kept
The method is new. Building websites is not.
Craft & Context is run by Jonathan Price, who has been designing and building websites since 2015. He started as a freelancer building on WordPress, then went on to deliver website projects on HubSpot CMS through Growth London, his London consultancy, for businesses across a broad range of sectors. Craft & Context brings that experience to a new way of building.